E-commerce

互(hu)聯網的(de)(de)飛速(su)發展(zhan)及(ji)其在商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)活動中的(de)(de)廣(guang)泛應(ying)(ying)(ying)用(yong)(yong)(yong),使得電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)研(yan)究和知(zhi)識(shi)(shi)傳播往往滯后有(you)電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)實(shi)踐;一方面,新的(de)(de)電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)模式(shi)和商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)(yong)(yong)層出不窮,而電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)(yong)(yong)的(de)(de)理(li)(li)論(lun)提(ti)煉和升(sheng)華(hua)需(xu)要一個過(guo)(guo)程,制約著電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)與實(shi)踐的(de)(de)有(you)機(ji)結合;另(ling)一方面,企業(ye)電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)的(de)(de)應(ying)(ying)(ying)用(yong)(yong)(yong)對電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)人才的(de)(de)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)(yong)(yong)能力要求越(yue)(yue)來越(yue)(yue)高(gao),而目(mu)前(qian)電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)專業(ye)人才培養模式(shi)和教學體系還不夠(gou)成(cheng)熟,造成(cheng)了電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)人才培養與企業(ye)需(xu)求的(de)(de)脫節。因此,對廣(guang)大電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)學習(xi)者來講(jiang),在掌握一定的(de)(de)電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)知(zhi)識(shi)(shi)基礎上,通過(guo)(guo)對典(dian)型(xing)電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)案例的(de)(de)分(fen)析和比較,可以達到舉一反三的(de)(de)效果(guo),有(you)效提(ti)高(gao)其在電(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)(yong)(yong)中的(de)(de)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)(yong)(yong)能力。
系統從案例分析、評論管理方(fang)向入手(shou),從電子(zi)商務案例中進(jin)行充分學習。
系(xi)統案例(li)庫方向包括:
1、電子(zi)商務(wu)物流服務(wu)環境案例庫(ku)
2、電子(zi)商務認證支付環(huan)境案例(li)庫
3、電子商(shang)務金(jin)融服務環境案(an)例庫
4、電(dian)子商務B2B模式案例庫(ku)
5、電子商務B2C模式案例庫
6、電子商務C2C模(mo)式案例庫
7、電子(zi)商(shang)務C2B模式(shi)案例庫
8、電子商務(wu)O2O模式案例(li)庫
9、電子商務SNS模式(shi)案例(li)庫
10、電子商務云計(ji)算案(an)例庫(ku)
11、電子商務大(da)數(shu)據(ju)模式(shi)案例庫(ku)
12、電子商(shang)務(wu)移動電子商(shang)務(wu)案(an)例庫
13、電子商務(wu)物聯網應用案(an)例庫
電子(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)案(an)例(li)是指(zhi)在電子(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)應用(yong)中,某一(yi)種(zhong)電子(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)模式在一(yi)定領(ling)域內的(de)(de)典(dian)型應用(yong)。電子(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)案(an)例(li)分析(xi)則要通過(guo)對各種(zhong)商(shang)(shang)(shang)務(wu)(wu)(wu)模式的(de)(de)典(dian)型案(an)例(li)進行(xing)系統分析(xi),系統的(de)(de)把握各種(zhong)具體的(de)(de)電子(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)模式內涵(han)、特(te)點及其商(shang)(shang)(shang)務(wu)(wu)(wu)應用(yong)情況,以利于電子(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)模式的(de)(de)推廣和應用(yong)。
在進行電子商務(wu)案(an)例分(fen)析(xi)(xi)時,一(yi)般應該(gai)遵循一(yi)定(ding)的程序,按照一(yi)定(ding)的模型進行系統分(fen)析(xi)(xi),以科學把握案(an)例的精髓(sui)。
對案(an)(an)例(li)(li)基(ji)本(ben)情(qing)況的(de)(de)匯總是進(jin)行電子(zi)商(shang)務案(an)(an)例(li)(li)分(fen)析的(de)(de)重(zhong)要基(ji)礎工作,通過對案(an)(an)例(li)(li)基(ji)本(ben)情(qing)況進(jin)行匯總,可以(yi)對所要分(fen)析的(de)(de)案(an)(an)例(li)(li)有比較(jiao)全面(mian)、系統(tong)的(de)(de)了解,以(yi)掌握案(an)(an)例(li)(li)的(de)(de)背(bei)景資料,為進(jin)行案(an)(an)例(li)(li)電子(zi)商(shang)務模式(shi)的(de)(de)深入分(fen)析奠定基(ji)礎,因為任何(he)成功(gong)的(de)(de)電子(zi)商(shang)務模式(shi)其(qi)實都有一(yi)定的(de)(de)發展背(bei)景。
系統收(shou)集電(dian)子商(shang)務案(an)例(li)的(de)(de)基(ji)(ji)本情況,首先要(yao)瀏覽公(gong)(gong)司網(wang)(wang)站(zhan),一方面(mian),多網(wang)(wang)站(zhan)的(de)(de)功能結構和(he)所提供的(de)(de)產品和(he)服(fu)務有總體(ti)的(de)(de)了解,另(ling)一方面(mian),要(yao)閱讀網(wang)(wang)站(zhan)公(gong)(gong)布的(de)(de)公(gong)(gong)司發(fa)展歷程(cheng)或(huo)大(da)事(shi)記(ji)。以了解公(gong)(gong)司的(de)(de)發(fa)展背(bei)景;其(qi)(qi)次(ci),對公(gong)(gong)司發(fa)展歷程(cheng)或(huo)大(da)事(shi)記(ji)所記(ji)載的(de)(de)公(gong)(gong)司發(fa)展過程(cheng)的(de)(de)重(zhong)(zhong)要(yao)階段或(huo)重(zhong)(zhong)要(yao)事(shi)件,通過互(hu)聯(lian)網(wang)(wang)或(huo)其(qi)(qi)他媒體(ti)的(de)(de)文獻進(jin)行追溯性調(diao)(diao)查,進(jin)一步深入了解公(gong)(gong)司發(fa)展背(bei)景和(he)其(qi)(qi)電(dian)子商(shang)務模(mo)式(shi)(shi)的(de)(de)形成過程(cheng);再次(ci),通過公(gong)(gong)司網(wang)(wang)站(zhan)中(zhong)的(de)(de)自我(wo)介紹(shao)等宣傳(chuan)材料,互(hu)聯(lian)網(wang)(wang)等媒體(ti)中(zhong)的(de)(de)專(zhuan)家分(fen)析(xi)(xi)和(he)點評(ping)、用戶評(ping)價(jia)和(he)討(tao)論等信(xin)息,進(jin)一步了解公(gong)(gong)司電(dian)子商(shang)務模(mo)式(shi)(shi)的(de)(de)內涵和(he)本質;最后,如(ru)果具備條件,要(yao)對分(fen)析(xi)(xi)的(de)(de)案(an)例(li)進(jin)行公(gong)(gong)司實地調(diao)(diao)研,進(jin)一步把握公(gong)(gong)司的(de)(de)基(ji)(ji)本情況和(he)商(shang)務模(mo)式(shi)(shi)特征。
系統對(dui)電子商務(wu)案例基(ji)本情況的(de)(de)匯總,一(yi)般應包括案例所(suo)涉及公司或(huo)項(xiang)目(mu)的(de)(de)成立時間,發展(zhan)(zhan)的(de)(de)背(bei)景、創建者和投資(zi)主體(ti)、投資(zi)額、發展(zhan)(zhan)歷程和重(zhong)要事件、業(ye)務(wu)范圍(wei)、產(chan)品或(huo)服務(wu)、行業(ye)地位和獲得(de)的(de)(de)榮譽(yu)等(deng)基(ji)本內容。